Archive for August, 2014

The Arby’s Tweet That Was Seen By Millions – Social Media Success Story

  What if one tweet could generate 30 million dollars worth of advertising? It can, and it has. Check out this story: Pharrell Williams wore this hat during the Grammy Awards: Josh Martin, Arby’s social media manager, recognized a social…

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twitter's new timeline change

How Twitter’s New Timeline Change Impacts You

Twitter has made some big changes lately with how their timeline works. Here’s a quote from their help document, “What’s a Twitter timeline?” “[…] when we identify a Tweet, an account to follow, or other content that’s popular or relevant,…

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Twitter Header Test

Does Changing Your Twitter Header To An Ad Increase Website Traffic [Case Study]

In 2010, I spent 4 months living in Ghana doing microfinance.  Part of my job involved visiting extremely poor markets, and finding businesses that would benefit from ultra low interest loans.  It was really gratifying because it gave me the…

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How To Customize Your Twitter Header

When I first learned about the new Twitter profile I was excited because of all the additional digital real-estate offered by the Twitter header. It presented the opportunity for me to drive consumers to my website, or illustrate some new…

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How Facebook Perpetuates War

Technology today is amazing.  I’m able to become friends with individuals in other countries through Facebook.  I can even communicate with them through Google Chrome (automatic language translation).  For me this has been an incredible learning experience because I am…

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