how redbirdqueue helps you maximize your social reach

How RedbirdQueue Helps You Maximize Your Social Reach

January 14, 2015
Josh Light

With organic reach continuing to decline on Facebook, it has become extremely important to make sure every post you share is being optimized to reach the most people. This is one of the main reasons we decided to make RedbirdQueue (RedbirdQ) intelligent by having it recommend things to maximize the exposure of what you share online.

This is one of four articles that explains some of the powerful features we have packed into RedbirdQ. Here are the other articles:

If you prefer videos over reading then you should check out the video tutorial below:

How to Find Optimal Hashtags With RedbirdQueue

What is a Hashtag?

A hashtag is a word or phrase with a pound sign (#) in front of it.

On social networks, like Twitter, using a hashtag causes your post to become a searchable link. All the posts that utilize the same hashtag can be found by anyone searching for that hashtag.

For example, if you wanted to follow conversations around The Walking Dead, you could type the hashtag “#TheWalkingDead” in Twitters search bar and you’ll see all the conversations happening around The Walking Dead in real time. To contribute to the conversation, simply add the hashtag to your tweet:

how to use hashtags

The Data Says You Should Use Hashtags

If you were running a television ad and you learned that including one word would increase your viewers by 55% would you include the word?

Dan Zarrella analyzed over 1.2 million tweets and found that “Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not.”

If you use hashtags in your social media updates then you’ll see more engagement (retweets, favorites, likes, shares, etc), but how do you figure out which hashtags to use?

The Problem With Hashtags

Figuring out which hashtag to use is actually a fairly complicated problem that, in my opinion, stems from confirmation bias.

Confirmation bias is our tendency to recall information that confirms our beliefs or hypotheses. For example, let’s say your tweet is about Game of Thrones and you’re trying to figure out which hashtag to use. Unless you do some research on hashtags, then the only hashtags you’ll likely think of are based on your own experiences…and may not be aligned with reality. Following this approach means that you may pick a hashtag that no one is using, meaning you may see no benefit from including a hashtag.

RedbirdQ has a built in hashtag feature that finds the best hashtags to use for your social media updates. Using RedbirdQ’s hashtag feature will ensure that the hashtags you use in your post are the right hashtags to use.

To use RedbirdQ’s hashtag feature:

1) Compose your tweet

compose a tweet

2) Press the analytics button

hashtags redbirdqueue

3) Select a keyword you’d like to target

hashtags redbirdq

4) Click on a hashtag you’d like to use. The hashtag will append itself at the end of your tweet

hashtags redbird queue

How to Find Influencers With RedbirdQueue

What is an Influencer?

Influencer marketing is a form of marketing that emphasizes targeting specific individuals rather than your target market as a whole. These key individuals that you’re targeting are known as Influencers.

Influencers are individuals in your niche that have the ability to sway your target markets opinion. They aren’t necessarily people with a lot of followers, in fact they could just be individuals who are perceived as having a lot of knowledge around a specific subject. Malcolm Gladwell points this out in his book The Tipping Point.

Targeting influencers is a powerful way to get your message out without having to expend as much effort as other marketing channels may require.

Why Influence Marketing is Powerful

According to Nielsen, 92% of consumers say they trust earned media, such as word-of-mouth recommendations, over all other forms of advertising.

Let’s say that Mark Cuban is an influencer in your niche. You have a Twitter account with 1,000 followers. Mark has a Twitter account of more than 2.64 million followers. Mark is also frequently on television, and is quoted in the press often.

What would have more of an impact…you tweeting something or Mark tweeting something about you? Probably Mark. Do you think it would be valuable to have Mark endorse your product on television? Yes.

If 92% of consumers trust word-of-mouth recommendations from trusted sources, don’t you think it would be valuable to have an influencer endorse you?

Problem With Influencer Marketing

The goal of influencer marketing is to build a relationship with an influencer to the point that they endorse what you’re doing.

For me, the hardest part of doing influencer marketing is finding influencers. Sure, I can list off a number of influencers in my niche off the top of my head, but most of the influencers I’ve memorized are well-known. This means that a lot of people are contacting them, and that makes it really hard to build a relationship.

Chances are, they’ll perceive you as spam when you reach out to them. This is where RedbirdQ comes in handy.

RedbirdQ has a built in Influencer feature that finds influencers around your target keyword. It helps me find loads of influencers to connect with everyday, and I don’t have to open up a specialized tool, leaving my work flow, to do it.

Here’s how to use RedbirdQ’s influencer tool:

1) Compose your tweet

compose a tweet

2) Press the analytics button

analytics redbirdqueue

3) Select a keyword you’d like to target

keywords redbirdqueue

4) Influencers appear on the right hand side under the keyword selected. Click on the Twitter profile of an influencer by selecting the little bird next to their Twitter handle

finding influencers with redbirdqueue

5) Follow the influencer

following influencers with redbirdq

6) If you want to mention them in your tweet, click on their Twitter handle and their handle will automatically be appended to the end of your tweet

mention influencer redbirdqueue

I usually add influencers to a Twitter list too. This is a great way to start tracking not so well known influencers that have a high probability of engaging with you.

How to Attach a Picture With RedbirdQueue

Tweets with pictures enjoy, on average, a 35% increase in retweets. Photos shared on Facebook enjoy a 87% interaction rate from fans.

Research clearly indicates that including images in social media posts is one of the best ways to increase the visibility of your posts.

That’s why we made it really easy to include a picture in your social media updates. Here’s how to do it:

1) Press the photo button

2) Click the arrows to select the picture you’d like to include. Whatever picture you stop on will be automatically attached to your social media post

attaching a picture with redbirdqueue

Posting at the Best Times With RedbirdQueue

If you Google “the best times to post on social media“, you’ll find a plethora of articles making bold claims on when you should share social media updates on Facebook, Twitter, etc.

The problem with these claims are that they are looking at averages or sheer volume of users that are online at any given moment, instead of looking at your followers specifically.

The truth is, the behavior of your following online isn’t going to be the same as the average user.

For example, research on the average Facebook user indicates that the best time to share content is between 1 p.m. and 4 p.m., but iMicroInvest’s Facebook following is actually not very active during those times. Just check out the best times for that account below:

best times to share redbirdq

Darker green bars indicate that more of iMicroInvest’s following is online during that time.

 

 

So What is The Best Time to Share?

The best time to share is when your audience is online, not when the average user is online.

RedbirdQ actively tracks when your following is online, and generates colored bars in your Content Calendar that help you understand when your audience is online. This helps you share content, at the best times possible, for every one of your social media accounts.

Here’s how to do it:

1) Open your Content Calendar by pressing the “Visit Redbird Dashboard” button

redbirdq content calendar

2) Select the social media account you’d like to see the best times for by selecting the dropdown menu labeled “Optimal Post Time Account”

redbirdqueue best times

3) Once you select an account, the best times for the selected account will appear in your Content Calendar

For your Twitter accounts, it may take a few weeks for RedbirdQ to calculate the best times to post. The more you use the software, the more it will learn about when you should be posting content.

Check out RedbirdQueue today. Please comment below if you have any questions. Thanks!

(Photo Credit: Flickr via Sean MacEntee)