How to use RedBirdQ

How to Use RedbirdQ Like a Pro – Best Practices

January 16, 2015
Josh Light

I’ve been using RedbirdQ for months, and have learned a trick or two on how to get the most out of the software. In this article I’m going to teach you how I use RedbirdQ.

This is one of four articles that explains some of the powerful features we have packed into RedbirdQ. Here are the other articles:

RedbirdQ Best Practices

If you prefer videos over reading then you should check out the video tutorial below:

Pick an Account to Focus on

I manage 5 social media accounts per week. Each account has a different audience. For example, my Twitter account mainly has people who are interested in startups following me, whereas, RedbirdQ’s Twitter account mainly has individuals interested in social media following it.

Having different types of followers means I need to share different things to each of these accounts.

I sit down once a week, generally on Sunday, and schedule content to be published for each of the 5 accounts I manage.

To stream line this process, I generally pick one account to focus on at first. For example, I may choose Redbird’s social media accounts. This means I’m going to be looking to schedule content that is related to social media, SEO, and content marketing. It also means that I’ll be scheduling content for RedbirdQ’s Twitter and Facebook Page.

Pick an account to focus on, and move on to the next step.

Find One Article

I start off by finding one article related to SEO, social media, or content marketing. Usually a Google search is enough to pull up the first article.

I really don’t care which article I find first because I don’t generally share this article anyways. I use the first article as a launch point to find a bunch of viral articles using the content feature built into RedbirdQ.

Find an article related to your niche then move on to the next step.

Use the Content Finder

After I’ve found an article, I press the Redbird button in my Chrome browser.

redbirdqueue button

RedbirdQ Chrome extension.

 

This pulls up RedbirdQ.

redbirdqueue

RedbirdQ pop-up.

Next, I click on the little link icon. It’s right here in RedbirdQ:

redbirdqueue content finder

Click the link icon to activate RedbirdQ’s content finder.

The little link icon pulls up RedbirdQ’s content finder. I then click the little plus icon next to each keyword. This pulls up a list of viral articles related to the keyword.

redbirdqueue content

Pressing the plus button, next to the desired keyword, will pull up articles related to the keyword.

I click on each article that I think I’d be interested in sharing to RedbirdQ’s Twitter and Facebook accounts. This opens the article up into another tab.

Pro Tip: Holding down ctrl while you click on each article will open up a new tab without making you leave the original page. This can save you a little bit of time, and will improve your experience. Mac users will need to hold down command while clicking to achieve this same effect.

After I’ve clicked on a bunch of articles, I go through each article and read it. The reason I read each article is:

  1. I’m going to be associating the article with RedbirdQ’s brand. Not reading an article is dangerous for RedbirdQ’s brand because if I share something inappropriate or inaccurate then my followers may have a negative impression of RedbirdQ
  2. Reading each article keeps me up-to-date on the industry

After I read each article, I close the articles that I’m not interested in sharing. This leaves me with a bunch of vetted articles still open in my browser. You’re browser tabs should look something like this:

redbirdq browser

Completing this step will result in a bunch of tabs open. Each tab has a vetted article that you’re ready to share to your social media accounts.

Notice how I have a ton of tabs open in my browser? This is what you want. It will make scheduling go a lot faster.

Pro Tip: If you can’t find enough articles from your first article, then you can use one of your vetted articles to find more articles. Most articles will produce slightly different keywords, which means that you can find a lot of great content from just about any article.

Use the article you found to find a bunch of related articles. Read each article. Close the articles you don’t want to share then move on to the next step.

Optimize Each Article

I want to make sure everything I share to my social media accounts reaches the most people possible.  To accomplish this, I do the following for each article:

Add Viral Hashtags

I include viral hashtags in every social media post. Tweets that incorporate hashtags are 55% more likely to be retweeted.

To find viral hashtags for an article:

          1. Click the analytics button
            redbirdqueue analytics

            Press the analytics button to find viral hashtags.

          2. Select the keyword you’d like to target by pressing the plus icon next to itredbirdq viral hashtags
          3. Click the hashtag you’d like to include. It will automatically append itself to the end of your tweet
            redbirdq viral hashtags

            #Marketing has been added to this tweet.

Reach Out to Influencers

On every article, I take a moment to reach out to influencers. I generally follow each influencer, and add them to a Twitter list.

When you follow an influencer they get an notification that you followed them. This usually results in them checking out your Twitter profile.

When you add an influencer to a public list they also get a notification. This usually results in them checking out your profile again.

Both of these tactics are utilized to drive influencers to my Twitter profile, and are usually the first steps for beginning a relationship with that individual.

Here’s how to do it:

          1. Click the analytics buttonredbirdqueue analytics
          2. Select the keyword you’d like to targetredbirdq influencers
          3. Click the little Twitter bird next to each influencer’s Twitter handle. This will open a tab that shows their Twitter account
          4. Follow the influencer by pressing the follow buttonfollow influencers
          5. Press the little gear next to the following buttonadd to a twitter list
          6. Press “Add or remove from lists…”twitter list
          7. Add them to an existing list, or make a new one. Make sure it’s a public list

Sometimes I add an influencer to my tweet too, but I don’t do that too often because too many mentions can come off as spammy.

To add an influencer to your tweet, simply press their Twitter handle. This will add their Twitter handle to the end of your tweet.

mention an influencer with redbirdq

This tweet is mentioning @MJasonHouck

Add an Image

Tweets with pictures get, on average, a 35% increase in retweets. I include images in every social media post I share. Images increase the online experience for social media users, plus they result in more exposure for your posts.

To add an image:

          1. Press the little picture icon in RedbirdQattach a picture with redbirdqueue
          2. Click the arrow to scroll through available picturesattach a picture with redbirdq
          3. Stop clicking the arrow once you find a picture you likeattach a picture with redbird q
          4. The picture you stop on will automatically be added to your social media post

After completing these steps I press the schedule button to send the social media update to my calendar.

scheduling with redbirdq

I then go to the next vetted article, and repeat these steps.

Once I’ve scheduled each article, I move onto the next step.

Schedule Each Article

After I’ve sent each article to my Content Calendar, I want to take a moment to schedule them at the best times possible. Scheduling at the best times will help my articles get in front of my followers when they’re online.

Here’s how to schedule your posts at the best times possible:

          1. Open your Content Calendar by pressing the “Visit Redbird Dashboard” button in the lower right hand corner of a page that has the RedbirdQ pop-up on it, or go to app.redbirdmetrics.comredbirdqueue dashboard
          2. Click on the little drop down, in the upper right hand corner of your Content Calendar, that has the words “Optimal Post Time Account”. Select the account that you’d like to see the best times foroptimal times content calendar
          3. Drag the content in the “Unscheduled” tab, and drop it on your Content Calendar at one of the best times. Best times appear with a darker color relative to other time options. For example, a darker green on a Facebook Page means more Facebook Fans are online at that time
            scheduling content with RedbirdQueue

            A darker blue on Twitter indicates a best time to share content.

Once you’ve completed this step you’ll have a bunch of social media posts scheduled to be shared sometime in the future. I like to schedule content for at least 2 weeks in advance. This gives me plenty of time to focus on other things.

Following the outlined procedure usually takes me about 1 hour, which isn’t bad considering that my social media accounts are going to automatically publish content for the next 2 weeks, and every post that’s shared is going to be optimized for the most eyeballs possible.

Here’s some extra tips in case you want to take your social media management to the next level.

RedbirdQ Quote Tool

The quote tool is really handing for pulling quotes from an article, and automatically populating them in your Facebook sharing box.

To use the quote tool:

          1. Select a Facebook account to share topick a facebook account on redbirdqueue
          2. Press the pencil iconselect pencil icon redbirdq
          3. Use the pencil to highlight the quote you’d like to include in your Facebook postredbirdqueue highlighter
          4. Your highlighted quote will automatically be added to your Facebook scheduling box in RedbirdQredbirdq highlighter

Queue Instead of Scheduling

Queueing content is the fastest way to schedule it. When you queue an article to share, it will be shared at a pre-determined time that you set up. To use the queue feature, set up your pre-determined times by following these steps:

          1. Open your Content Calendar
          2. Press the “Queue” tab next to the “Unscheduled” tabsetting up your queue
          3. Press the “Edit Queue Times” buttonsetting up your queue
          4. Pick the time, and days you want your queue to go outsetting up your queue
          5. Press the “Create New” buttonsetting up your queue
          6. Press the “Submit Changes” buttonsetting up your queue

This will create a bunch of red boxes on your Content Calendar.

setting up your queue

The red boxes are the pre-determined times we just set up.

When you press the “Queue” button, instead of pressing the “Schedule” button, your social media post will go out at the next available queue time.

queue button

Pressing queue will schedule your content at the pre-determined times you set up.

A nice trick is to create queue times at the best times to share your content. This will eliminate the need of visiting your content calendar to schedule content.

I hope this was a helpful walk through on some of the best practices for using RedbirdQ. Sign up for RedbirdQ to try this stuff out for free. If you have any more insight, or questions then please comment below.