twitter bio

How to Write a Professional Twitter Bio

September 09, 2014
Josh Light

Your Twitter bio is not only one of the first things people see when they come to profile, but it’s often a deciding factor on whether or not a person will even visit your profile in the first place.

Think of your Twitter bio as the headline of a newspaper article. If the headline stinks do you think you’ll even look at the article? Probably not.

Luckily, writing a Twitter bio isn’t that hard if you follow these four steps.

Five Steps for Writing a Professional Twitter Bio

Step 1: Look at Your Competitor’s bios

It would be silly for me to tell you what should be in your Twitter bio exactly because I’m not familiar with your business or lifestyle….which is why the first step is researching your competitors or individuals who have a similar lifestyle as yourself.

Let’s say I’m a coffee shop owner. Here is how I would go about looking for my competitors on Twitter:

1) Start With The Competitors You know

Type your competitor’s name in quotes in a Google Search followed by the word Twitter. See below image:

caffe ibis google search

Click the picture to enlarge.

 

Using quotes around your competitor’s name tells Google to find that exact phrase. This increases the chances that you’ll find your competitor.

2) Use Twitter

Type coffee shop in Twitter’s search bar:

coffee shop twitter search

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Then select the “People” button the left hand side of the page. This will bring up a lot of coffee shops that you can check out:

coffee shop twitter search people

Click the picture to enlarge.

Once you’ve found a bunch of competitors take some time to look at each of their profiles. Don’t copy their bios, but take notes on how they describe themselves or their business. You’ll need these notes to help get your creative juices flowing later on.

Bonus: you can use this article to find competitors who are influences in your industry. Influencers are generally some of the best profiles to analyze when deciding on what to include in your bio.

Step 2: Establish a Goal

One common mistake a lot of people make is to not establish a goal for their Twitter profile. What are you trying to accomplish with Twitter right now?

Are you trying to drive people to your website?

Are you trying to build an audience that you’re planning on monetizing later?

Are you trying to connect with existing customers to create stronger relationships?

Not having a goal is like trying to drive without a steering wheel.  You’re setting yourself up for failure.

Your goal needs to be expressed across your entire profile.

Check out my Twitter profile as an example:

josh light twitter profile

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My profile’s goal is to drive users to a landing page for RedbirdQueue. Take a look at my bio:

Social media, startups, politics, and useful stuff. Entrepreneur. I build free social media tools like the one in the link below. @PoliticIt@RedbirdQueue

Notice how my bio says, “I build free social media tools like the one in the link below“. By including this phrase I’m encouraging people who read my bio to check out my tool. It works. I get users everyday from Twitter.

Another thing worth noting is how I’m using my Twitter header to generate curiosity about RedbirdQueue.

Bonus: this article will help you customize your Twitter header. It includes a PowerPoint template that makes it super easy.

Now that you’ve studied your competitors, and have come up with a goal for your Twitter profile…you’re finally ready to actually start writing your Twitter bio.

Step 3: Tell People What You Do

People on Twitter want to know who you are, and why they should be interested in you.

Take a moment to look at your competitor’s Twitter bios to get some ideas. Try to align this part of your bio with your goal if possible. I did this by saying:

I build free social media tools like the one in the link below.

When you’re doing this it’s important to include keywords. People will use Twitter’s advanced search option or specialized social media management software to find specific users based on the keywords they provide in their Twitter bio.

Step 4: Tell People What You Tweet

One of the main reasons people will follow you on Twitter is to gain access to your tweets.

If you don’t let people know what you tweet then they’ll be less likely to follow you.

Step 5: Say Something Interesting

There are over 645 million active users on Twitter. Including something unique or interesting is important because it helps you stand out.

Here are a few examples of excellent Twitter bios from big influencers in the social media world:

Gini Dietrich

Gini Dietrich Twitter Bio

Gini Dietrich’s Twitter bio is an excellent example. Her goal appears to be to sell her newest book. She has her book as her Twitter header, and she’s holding it in her profile picture.

She lets people know that she’s an author, and she provides interesting information about herself that sets her apart.

I’m a big fan of Spin Sucks. They have excellent articles on public relations and marketing. Check it out.

Neal Schaffer

neal schaffer twitter bio

 

Neal Schaffer appears to have several goals with his Twitter profile. One of his goals appears to be to sell more books (like Gini Dietrich).

It also appears that he is trying to appeal to a Japanese audience by including Japanese in his bio, and he is using his Twitter profile to build a larger audience on Google +.

The use of Japanese characters makes his profile interesting, and unique.

Neal writes a lot of how to articles on social media, and can be found at www.maximizeyoursocial.com.

Gary Vaynerchuk

gary vaynerchuk Twitter bio

 

Gary Vaynerchuk’s Twitter profile is also focused on selling his most recent book. Gary does a great job adding elements of his personality to his Twitter bio by emphasizing the importance of family, and his love of hustle.

Bonus: I’ve read, “Jab, Jab, Jab, Right Hook”. It’s a great book that explores the cultures of various social networks. Worth a read.

Anything you think we missed? Any other influencer’s with killer bios that deserve exposure? Please comment below.

(Photo Credit: Flickr via